The BMW 3-Series "IS" Still The One

The competition should have figured out a way to beat the BMW 3-series by now. It’s not for lack of trying: Every so often, another carmaker will pitch a worthy competitor into the mix, but none has been able to knock the 3-series from its pedestal or even maintain its consistent brilliance. After 21 consecutive years on the 10Best list, BMW continues to evolve the 3-series toward some platonic ideal of sportiness. You don’t notice the seats, the steering, the suspension, or the brakes because everything feels natural. Everything feels right. And how has no other automaker matched the silkiness of BMW’s inline-six engines? Don’t forget the M3, either, which remains magnificent in the twilight of a celebrated life, thanks largely to that lusty 414-hp, 8300-rpm V-8. The 3-series sedan is on hiatus until a new model drops in February. In other words, even as the entire current 3-series lineup is on the way out the door, it still roasts the competition. The biggest threat to its dominance is not from another carmaker but from BMW itself. An increased focus on gizmology has robbed a couple of recently introduced BMWs of the athletic, connected feeling that made the old Ultimate Driving Machine tag line ring so true. Here’s to hoping BMW doesn’t screw up the best one. SPECIFICATIONS VEHICLE TYPE: front-engine; rear- or 4-wheel-drive; 4–5-passenger; 2-door coupe, 2-door convertible, or 5-door wagon BASE PRICE: $38,125–$71,125 ENGINES: DOHC 24-valve 3.0-liter inline-6, 230 hp, 200 lb-ft; turbocharged and intercooled DOHC 24-valve 3.0-liter inline-6, 300 or 320 hp, 300 or 370 lb-ft; DOHC 32-valve 4.0-liter V-8, 414 hp, 295 lb-ft TRANSMISSIONS: 6-speed manual, 7-speed dual-clutch automatic with manual shifting mode, 6-speed automatic with manual shifting mode DIMENSIONS: Wheelbase: 108.7 in Length: 178.6–181.9 in Width: 70.2–71.5 in Height: 54.0–55.8 in Curb weight: 3350–4150 lb FUEL ECONOMY: EPA city/highway: 13–19/20–28 mpg

BMW Incentives and Lease Deals for December 2011

This year BMW surpassed Mercedes-Benz and Lexus to become the best selling luxury brand in the U.S. BMW wants to hold on to this lead, so they're offering some of the best incentives we've seen - mostly subvented lease deals with high residual values and low money factors.

For example, you can lease a 2011 BMW 3-Series for as low as $299 per month with $3,800 down.

2011 BMW 328i Convertible

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2011 BMW 328i Convertible

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2011 BMW 3-Series Coupe

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BMW - Connecting Our Customers

As part of our on-going information series about Mobile Marketing, Capitol BMW of Florence is working to make our BMW Fans Of The Brand familiar with the different types of Mobile Marketing tools that we are now making available to help you stay connected with our products and services.  One that is gaining much attention is QR (quick-response) codes.  While not yet part of the mainstream here in the U.S., in Europe and Asia these codes are an everyday technology for consumers and retailers, and our research tells us it won’t be long before that’s also the case here.

To help you better understand, Think of QR codes as the barcodes currently read by the cashier at your local grocery store.  Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account.  This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.

We think this it is a very cool touch for our customers with smart phones... Our BMW Dealership will be starting to incorporate the use of QR Codes, for both our service and sales Fans Of The Brand.  The QR codes will be used to make it easier for our customers to visit our website, link to our incentives and our service specials.