Wednesday, April 27, 2011

BMW - Connecting Our Customers

As part of our on-going information series about Mobile Marketing, Capitol BMW of Florence is working to make our BMW Fans Of The Brand familiar with the different types of Mobile Marketing tools that we are now making available to help you stay connected with our products and services.  One that is gaining much attention is QR (quick-response) codes.  While not yet part of the mainstream here in the U.S., in Europe and Asia these codes are an everyday technology for consumers and retailers, and our research tells us it won’t be long before that’s also the case here.

To help you better understand, Think of QR codes as the barcodes currently read by the cashier at your local grocery store.  Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account.  This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.

We think this it is a very cool touch for our customers with smart phones... Our BMW Dealership will be starting to incorporate the use of QR Codes, for both our service and sales Fans Of The Brand.  The QR codes will be used to make it easier for our customers to visit our website, link to our incentives and our service specials.