Social Media Marketing

The following post is a prime example of the coming age of Social Media, in terms of how it is effecting ecomomies. Read and develop a forward thinking about the future of Social Media marketing. 

Jeff Knittel • I facilitate a "Social Media 101" class and have witnessed both ends of the spectrum. Some dealerships are totally bought in and using Social Media effectively while other Dealers have the old school mentality, "if salespeople are on computers they are playing around", in fact some dealerships actually forbid it. The only thing I can say to those dealers is, "Remember Oldsmobile?" If you are not evolving and adapting to the current customer base in the market, you will fail.
The problem with Social Media from a Dealer's standpoint is that there is no instant gratification, Social Media is not about selling a vehicle "TODAY". It's about building relationships with your customers, it's about customer retention and keeping your customers engaged.
Generation Y is the "New" generation and will be both your customers and your employees, they are the most educated generation ever and also the most tatooed, pierced and technologically advanced. But if you don't think they can have an effect on your dealership and you want to totally dismiss them, think about this. What have they done to the newspaper industry? The recording industry? Technology?
Evolution is the key and I would suggest you be proactive and be a leader and a pioneer, don't sit back and let your competition pass you by!
One last note, if you watched 60 minutes on Sunday February 13th you would have seen the segment where Social Media actually caused the downfall of the Egyptian government....need I say more?

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The following post is a prime example of the coming age of Social Media, in terms of how it is effecting ecomomies. Read and develop a forward thinking about the future of Social Media marketing. 

Jeff Knittel • I facilitate a "Social Media 101" class and have witnessed both ends of the spectrum. Some dealerships are totally bought in and using Social Media effectively while other Dealers have the old school mentality, "if salespeople are on computers they are playing around", in fact some dealerships actually forbid it. The only thing I can say to those dealers is, "Remember Oldsmobile?" If you are not evolving and adapting to the current customer base in the market, you will fail.
The problem with Social Media from a Dealer's standpoint is that there is no instant gratification, Social Media is not about selling a vehicle "TODAY". It's about building relationships with your customers, it's about customer retention and keeping your customers engaged.
Generation Y is the "New" generation and will be both your customers and your employees, they are the most educated generation ever and also the most tatooed, pierced and technologically advanced. But if you don't think they can have an effect on your dealership and you want to totally dismiss them, think about this. What have they done to the newspaper industry? The recording industry? Technology?
Evolution is the key and I would suggest you be proactive and be a leader and a pioneer, don't sit back and let your competition pass you by!
One last note, if you watched 60 minutes on Sunday February 13th you would have seen the segment where Social Media actually caused the downfall of the Egyptian government....need I say more?

Fogo Media Blog Posts

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2011 X3 - Have You Considedered BMW

Have You Considered BMW - The new 2011 BMW X3 ranks 4 out of 8 Luxury Compact SUVs, based on US News. This ranking is based on their analysis of 10 published reviews and test drives of the BMW X3, and their analysis of reliability and safety data. So I will ask the question again, have you considered BMW.

Fresh off a redesign, many reviewers say BMW has kept the X3’s sporting character but added a much-needed dose of practicality. As a result, critics think the X3 is an excellent choice for people who need a useful SUV, but want driving thrills. Have You Considered BMW.

The BMW X3 is all-new for 2011. BMW has taken their luxury compact SUV back to the drawing board and returned with something bigger and more comfortable that’s still a thrilling performer. As an added bonus, BMW has even dropped the X3’s price while adding more standard features. What’s not to love?

The latest generation X3 gains 3.3 inches in overall length, with an added .6 inches to the wheelbase, along with an extra 1.1 inches of width and 1.4 inches of height. Depending on the model, the new X3 still manages to shed about 50 lbs. Thanks to the larger outer shell, passengers will gain 0.8 inches of legroom in the back row, along with another 2.8 cubic feet of storage space in the rear hatch area.

The exterior of the new model is still recognizable as an X3, albeit with a decidedly more modern look. Nothing radical here, but the X3 now shares the same basic design language as seen on BMW’s new 5- and 7-Series models.

At its formal world introduction—blended into the dedication of a new assembly hall at BMW’s sprawling facility near Spartanburg, South Carolina—the redesigned X3 responds to the two major criticisms regularly leveled at its first-generation edition: harsh ride quality and stingy rear legroom.

In an era of general economic gloom, the 2011 X3’s pricing looms as a bright spot. When it goes on sale in late December, the base version—officially badged X3 xDrive28i—will start at $37,625. That’s $2100 less than its predecessor, and it has more standard equipment, including iPod and USB interfaces, Bluetooth connectivity, and an anti-theft alarm. The turbo X3 xDrive35i will start at $41,925, and adaptive xenon headlights are among the additional standard equipment. Have You Considered BMW?

Ask Teresa - What's Your Question

Hello BMW Fans, many of you already know me, because the BMW investment you made with Capitol BMW Of Florence let me first say Thank You for your continued friendship and business!

For our most recent Fans Of The Brand, let me take a moment to introduce myself and the team here at Capitol BMW Of Florence. My name isTeresa and I have been with Capitol BMW of Florence for 6 years. I have served in the USMC and also with NFCU for 10 years before getting into the car business.

I am a new G-mother of a baby girl, my first time, lol!! Ms. Maiya Lynn who was born on Feb. 22, 2010 to my daughter Lauren. My oldest son David is a U.S. Marine Sgt. stationed in Washington State, and my youngest son Bobby attends Camden Military Academy, he plays trumpet, runs track and is a fantastic baseball catcher.
"I am committed to providing a pleasurable buying experience to all of our clients and want to earn your repeat business for many years. If you are not satisfied, please call me and I will make things right!"

We have created this area of our virtual neighborhood, to help you though any unanswered questions, comments or suggestions you may have. I don't have all the answers, but believe me....we have a team with a combined experience that exceeds 150 years, so If I can't I know who can, lol. Start Today; join the conversation, Follow Us Online and most important Welcome To The Neighborhood!

Try Our New "Mobile-To-Go"

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